In B2B, you need to build brand awareness and generate qualified leads to acquire new customers.

This is a big challenge because B2B prospects have specific needs and long, complex commercial cycles.

The secret to overcoming this challenge is digital marketing: done right, you can generate more qualified leads, with a reduced budget.

Lucas Berger will share actionable strategies to help you cut your “cost per lead” with optimized campaigns on LinkedIn and Google Ads.

This event will be in French 🇫🇷

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